Movistar+
01
Telefónica
2025 - Present
Present | movistarplus.es
Currently redesigning the Movistar+ streaming experience across TV, web, and mobile focusing on ecosystem cohesion and AI-driven content discovery.
Challenge
Movistar+ operates across multiple platforms with different interaction models remote control on TV, cursor on web, touch on mobile. The challenge is creating a coherent experience across all three without losing what makes each platform native to its context.
Solution
Redesign core navigation and content discovery flows across TV, web, and mobile. Integrate AI-driven recommendation features to create more relevant, personalized experiences. Maintain a unified design system that adapts to each platform's interaction model while keeping the brand consistent.
Impact
Improve navigation coherence across platforms for millions of users. AI discovery features reduce the time to find relevant content.
Design & Prototyping: Figma
Strategy & Ops: Miro, Figjam, Jira/Confluence (Agile), Microsoft Teams
Client:
Telefónica
Date:
2025 - Present
Role: