Volkswagen Group
10
Seat and Cupra
2020
Designing the Digital Cockpit experience for SEAT and CUPRA across TV, web, and mobile balancing data density, driver safety, and brand identity.
Challenge
Working across 10.25", 12.3", and 15" screens in a multi-display environment, with driver safety as a non-negotiable constraint at every design decision.
Solution
Redesigned the HMI logic focusing on visual hierarchy and glanceability. Defined adaptive "Mood" profiles for different driving contexts and built a modular UI framework that scales across display sizes.
Impact
Delivered across SEAT and CUPRA's latest electric and flagship models. Reduced interaction complexity and created a scalable design system ready for future updates.
Design & Prototyping: Sketch, Adobe Photoshop
Strategy & Ops: Jira/Confluence (Agile), Microsoft Teams
Client:
Seat and Cupra
Date:
2020
Role: